Website Operations
The website should improve from evidence, not assumptions.
A monthly review surface for what visitors see, where they act, and which sections create useful conversations.
Monthly Review
Operate the website like a business system.
Inputs
Cloudflare Analytics, visitor behavior, CTA performance, most viewed pages, discovery requests, search performance, and heatmap notes if added later.
Questions
Which pages generate conversations? Which sections are ignored? Which deliverables attract attention? What objections are prospects raising?
Output
Monthly website improvement log with evidence, decisions, next changes, owner, and review date.
Improvement Log
Current review template.
Review Area
Evidence To Capture
Decision
CTA performance
Clicks on assessment, deliverables, mailto links
Keep, revise, or replace
Deliverable interest
Gallery scroll depth and prospect comments
Add, remove, or expand mockups
Page clarity
Questions prospects still ask after reviewing site
Clarify page, section, or CTA
Search intent
Queries and landing paths when search data exists
Create or refine insights content